Best Free Keywords Research Tools For SEO


Keyword research is an important part of SEO, a must element for successful optimization of your website & boosts your business. There is a wide range of best free keyword research tools present in the market, which are unique in their characteristics and designed for different level of users. Some research tools are designed for beginner’s level users and others for advanced level users, according to their business needs.

It all depends on the quality and type of keyword research tool you select that how much ease & advancement it provides to you. So it means that the selection of right keyword research tool is very necessary to boost your business. Right keyword research tool facilitate your working and help in betterment of your website.

List of Best Free Keyword Research Tools

Here are some of the best keyword research tools lists, which are available for free so that you don’t have to pay a heavy amount for obtaining tools for your website. These are:

  1. Google Keyword Planner
  2. Google Trends
  3. AdWords & SEO Keyword Permutation
  4. SEMrush (SEMrush Group Buy)
  5. Spyfu

Now we will discuss them in detail, so that you can have complete knowledge about them and you can select one according to your needs without wasting your precious time.

1. Google Keyword Planner

Google Keyword Planner is a tool provided by Google Ads that helps advertisers find relevant keywords for their campaigns. It allows users to research keywords, estimate their search volumes, and understand the competitiveness of those keywords in Google’s search engine. This information helps advertisers plan their advertising strategy and optimize their campaigns for better performance.

Features of Google Keyword Planner:

Keyword Research:

The main job of Google keyword planner is to find relevant keywords for your business related to your products or services. It is also helpful in identifying negative keywords to refine your targeting and avoid irrelevant clicks.

Search Volume Data:

It is helpful in getting discernment into the average monthly searches for specific keywords. The benefit of finding the average monthly search is that helping you understand their popularity of specific keyword and optimize your website accordingly.

Competition Level:

It also helps in assessing the competitiveness of keywords with an indication of how many advertisers are bidding on them. Estimating Bids means to obtain estimates for the cost-per-click (CPC) and competition level for selected keywords that helped in budget planning for ad campaigns.

Historical Metrics:

Google keyword planner is also helpful in viewing historical performance data for keywords, including search volume trends over time.

Refining keywords:

It is also beneficial for refining keyword suggestions based on parameters such as average monthly searches, competition, and bid estimates.

2. Google Trends

Google Trends is a tool that provides insights into the popularity of search queries on Google. It shows how often a particular search term is entered relative to the total search volume, allowing users to analyze trends over time and compare different topics.

Features of Google Trends:

The prominent and important features of Google trend are as follows:

Search Volume Trends:

The main job of Google trends is to exhibit the popularity of a search term over time.

Regional Interest:

It also shows that where search term is most popular geographically.

Real-Time Data:

It offers up-to-the-minute data on current keyword trends. It also allows you to explore trends within specific categories.


Google trends enables the comparison of multiple search terms and keywords in order to select the most relevant and popular keywords.

YouTube Search Trends:

It also includes trends from YouTube searches and provides an estimate of future search interest.

Data Export:

It allows users to download data for further analysis and offers granularity in terms of time.

3. AdWords & SEO Keyword Permutation

AdWords is now known as Google Ads. It’s an online advertising platform by Google, allowing businesses to display ads on Google’s search engine results and other Google properties.

SEO keyword permutation involves creating different combinations of keywords to enhance a website’s visibility in search engine results. It helps cover various search queries users might use.

Features of AdWords:

Keyword Targeting:

Advertisers can choose specific keywords relevant to their products or services, and ads are displayed when users search for those terms.

Ad Formats:

Ads supports various ad formats, including text ads, display ads, video ads, and app promotion ads, allowing advertisers to choose the most suitable format for their goals.

Ad Extensions:

These are additional pieces of information added to ads, such as site links, phone numbers, or location information, providing more context and options for users.

Bidding System:

Through AdWords, advertisers bid on keywords or placements, and the AdWords auction system determines ad placement. The bidding can be manual or automated based on goals.

Budget Control:

Advertisers set daily or monthly budgets to manage their ad spend, and they only pay when users interact with their ads, such as clicking on them.


This feature enables advertisers to target users who have previously visited their website, keeping their brand in front of potential customers.

These features collectively help advertisers create effective, targeted, and measurable advertising campaigns on the Google Ads platform.

4. SEMrush

SEMrush is a comprehensive digital marketing tool kit that provides tools for SEO, PPC, content marketing, and competitive research. It helps users analyze their website’s performance, identify keywords, track the keyword strategy used by their competition, conduct SEO audits and more.

Features of SEMrush:

Following features make SEMrush a versatile tool for businesses and marketers aiming to enhance their online presence and digital marketing strategies.

Keyword Research:

It is a perfect tool to Identify relevant keywords for your website or competitors. Moreover it also helps in analyzing your website’s health and identifies areas for improvement.

Backlink Analysis:

It is best tool to monitor and evaluate your backlink profile and that of your competitors. Through use of SEMrush, you can gain insights into competitors’ strategies across various online channels.

On-Page SEO Checker:

It is the perfect tool optimizes your content for better search engine performance. It also assists you to track your website’s ranking for specific keywords over time.

Social Media Toolkit:

The SEMrush can manage and analyze social media campaigns and performance. It can also analyze competitors’ ad strategies and budget on platforms like Google Ads.


SEMrush offers the 10 free searches a day. For more searches you can buy the SEMrush Premium Plan from SEO Tools Access for only $12.

5. Spyfu

Spyfu is a competitive intelligence tool that allows users to research and analyze their competitors’ online advertising strategies. It provides information on keywords, ad campaigns, and SEO performance, helping businesses make informed decisions to improve their own online prese1nce.

Perks of Spyfu:

Main features of Spyfu include keyword research, competitor’s analysis which is common in all the above mentioned tools. Other than these two, features of Spyfu include:

AdWords Advisor:

Spyfu offers recommendations to improve Google AdWords campaigns, suggesting profitable keywords and budget optimizations.

SEO Research:

Through the use of Spyfu, users can analyze competitors’ organic search strategies, uncovering top-performing keywords, backlinks, and ranking history.

Domain Overview:

This feature of Spyfu provides a snapshot of a domain’s performance, including organic and paid search metrics, enabling users to evaluate overall online presence.

Backlink Analysis:

With the use of Spyfu, you can easily explore a domain’s backlink profile, identifying valuable backlinks and understanding the link-building strategies of competitors.

For advance features of Spyfu, you can buy the Spyfu in a group called Spyfu group buy. For more info you can visits the tools pricing plans.

Overall all the above-mentioned SEO tools are mainly used for keyword research and their main features are available free of cost. You have to just look for a trustworthy and reliable place to get these tools in order to save your expensive time. Because it is your precious time, you are going to invest to optimize your website and boost your business. In case you are in search of a good service provider with exemplary market reputation, you are at a right place. You must visit our website, in order to get all these Keyword research tools with all these basic features enabled, for free.

We want happy customers and want to provide the best we can, and that is why we are offering you these entire best keyword free research tool. You can also check the quality of our services by checking on to reviews of our previous clients and also by 5-star ratings given by our respected customer. Now what you are waiting for, just click on “Contact us” button, if you want assistance in any aspect of getting these tools from us or you may directly download tools available on our website and enjoy!